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Paul Mitchell

The Paul Mitchell story started way back in the 80s, when co-founders John Paul DeJoria and Paul Mitchell were inspired to create a brand for hairdressers, by hairdressers. The duo started with the launch of their revolutionary haircare trio - Shampoo One, Shampoo Two and The Conditioner.

In 1989, it became the first hair-care company to publicly oppose animal testing when it signed PETA’s statement of assurance, pledging never to test its products on animals.

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